“It’s like comparing backyard football to the Super Bowl.
“We’re trying to change the image of bingo,” Blad said. The management hopes most players will buy several packs or bunches of extra cards, which sell for as much as $10 each for the jackpot game. The ante: “admission packs” at $99 to $249. A secondary lure will be the festive atmosphere: a Hollywood-style jumble of Dixieland bands, crepe paper, clowns, closed-circuit TV cameras panning the players and Let’s Make a Deal-type giveaways.
